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Subject matter

To produce the branding and advertisements for the 2016 Leeds College of Art End of Year Show.

Practical development (media, productions, skills)

Work for this project includes branding, editorial and advertising.  Branding is needed to create the name and identity for the Exhibition.  Editorial is needed to create the graphics for the advertisements which will be necessary for promotion of the event.

Contextual references

As it is the 170^th anniversary of the College, the history will be looked into and previous shows will be analysed.

Approaches to documentation

Progress on the brief will be documented regularly through blogging and finalising with design boards.

Reflection and evaluation

The work produced will be sent to the designers at Peter & Paul for feedback and evaluation.  I will also write my own evaluation when the project has been finalised.

Timescale

This is a group task and has been allocated as a 2 to 4 day brief.

- Dont miss out

- Making history

- Going down in history

- We will make history


Concept 1. Prefect high school board

FOURE SS16 - Lookbook

Lookbook brief. 

To create a lookbook that communicates the FOURE brand, streetwear and the luxury lifestyle.

Idea. 

The lookbook will be split into sections of luxury items and not just the FOURE products. Other luxury elements of photography will include shoes, cars and alcohol.

Research.

FOURE SS16 - Packaging

Packaging brief. 

To create a packaging that communicates the 'streets' merging into high end fashion and the luxury lifestyle.

Idea. 

The packaging will look rough with materials like news print to keep the authentic streetwear style, however it will have some form of print of added to details of luxury packaging.

Research.

Subject matter

To progress from the branding that was produced in the OUGD601 Module, the Summer/Spring 2016 Collection will be designed, produced and advertised for the company FOURE.

Practical development (media, productions, skills)

This will involve fashion design, photography, editorial, advertising and promotion. Fashion design is required for the ideas behind the product.  Photography will be used for product shots.  Editorial work will be used to create look-books and brochures.  Advertising and promotion will be necessary to create sales for the products. I will also improve on some work produced in the OUGD601 Module, as the branding has to reflect the luxury product more closely. Web design will be required when up-dating the site with new material, created in this brief.

Contextual references

The main body of research was carried out in the OUGD601 Module and the target market for my graphic design work will be a young audience who are attracted to streetwear clothing.

Approaches to documentation

Progress on the brief will be documented regularly through blogging and finalising with design boards.

Reflection and evaluation

When the clothing is released, social media will help to provide an understanding of the opinions of the target audience. I will also write my own evaluation when the project has been finalised

Timescale

The timescale for this brief will be determined by the progress of the manufacturing of the products. Therefore, this brief could run through the whole of the OUGD601 Module.

After dissertation crit

Date: Thursday 4th Feb

Topic: Progress on OUGD603

Ongoing briefs - 3



1 - Live brief: Black Moniker - AW15 Abyss

Status: Completed

Indoor photoshoot: Product shots for website & stockists

Outdoor photoshoot: For website, lookbooks and promotional material

Video: Involved with the video team to help direct and create the promotional video

Website: Fully coded and hosted by myself

Final thoughts? 

If I was to extend this brief, I could...

1. Brand an exhibition for Abyss

2. Add the next season to the brief so the brief extends to a whole year of Black Moniker


2 - Self brief: Foure - SS16

Status: Developing

Branding: Completed in OUGD601

Manufacturer: Samples received and orders sent

Next step

Create more designs

Screen print designs / other print methods

Photoshoots

Promoton


3 - Self brief: How to start a streetwear business - Publication

Status: Developing

Research: Mainly completed in OUGD601

Topics: Content and topics planned

Photoshoot: To go along side topics

Next step

Layouts

More content

Possibly more photoshoots

Printing / binding