Subject matter
A live brief
has been chosen for my Extended Practice, as it is current and close to the
type of work that I wish to pursue. The
brief is for The Black Moniker Clothing Company, Autumn/Winter Collection
Release, 2015. This should help to demonstrate that I have the ability to work
at industry level and it is something that I can present within my portfolio
and CV when applying for work. I already have experience of designing graphics
for this company, and this particular brief will build on this, by providing
the opportunity for me to lead the brief.
Practical development (media, productions,
skills)
Work for
this project includes branding, photography, editorial, video editing and web
design.
Branding
will be required for logo development; direction will be needed for both indoor
and outdoor photo-shoots; editorial skills will be used for product shots, the
creation of brochures and look books; for video editing, the ability to work
with a video team to help with editing and to supply graphics will be
essential; finally, web design will require skills such as the coding of a 5
plus page brochure website, hosted and up-dated by myself.
Contextual references
The target
market for my graphic design work will be a young audience who are attracted to
streetwear clothing.
Approaches to documentation
Brief
progress will be documented regularly through blogging, finalising with design
boards.
Reflection and evaluation
Opinions
could be gathered from the clothing company who set the brief. When the clothing is released, social media
will help to provide an understanding of the opinions of the target audience. I
will also write my own evaluation when the project has been finalised
Time scale
From
starting the brief, all photoshoots, web design and promotional work has to
completed within a two week period. Edits and promotional updates however,
could be worked on further throughout the whole Autumn/Winter Season.
