Summary

Definition


Market profile

Market Size


Market Share


Market Forecast


Market Structure


Market Drivers

Trend Analysis


Opportunities


Threats 


Entry Barriers


Key Success Factors


Competitors

Customer profile

Segmentation


Demographics


Customer Expectations


Service & Delivery


Brand Loyalty


Retail Distribution

US Retail Updates


Retail Channels


Advertising and Media

Social Media


Celebrity Power


Product Placement

“Fashion is a form of ugliness so intolerable that we have to alter it every six months.” - Oscar Wilde

“Fashions fade, style is eternal.” - Yves Saint Laurent

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” - Coco Chanel

"Fashion has no time to even ask such a question, because it is constantly concerned with finding out: What will come next?" - Yohji Yamamoto

https://www.behance.net/gallery/28204217/Level-Ten

https://www.behance.net/gallery/30807613/Brooklyn-Magazine-Issue-13

https://www.behance.net/gallery/28204117/HESSIAN-Magazine-Issue-Two

https://www.behance.net/gallery/25798145/Dear-Vol-1-Lost-Found

https://www.behance.net/gallery/18046239/Fashioning-Austria-Unit-F-buero-fuer-Mode-20002013

Publication Content

1. Intro / definition

Not in order

- Steps

- target audience

- Bloggers / Promotion

- Case studies

- Celebrities

http://7daystheory.com/start-street-wear-brand/


Pick a Name //

As simple as this may sound I must say this is one of the hardest steps. Picking a name isn’t just picking a name, this name represents the lifestyle you are trying to create. At the same time this step shouldn’t be your one and only focus. From my experience I could definitely say I went through 3 names before coming across DeadlyBonds. That didn’t stop me from designing it was from designing and becoming a part of the LA street wear world that the name crossed my mind. Great names come to you as you began to filter out who your brand is. No name is permanent and you should experiment all options.

Create a Logo //

Creating a logo is what makes your brand unique. Polo wouldn’t be polo without the widely known and loved logo. Something as simple as that can really blow your brand up. Be careful when you outsource your logo design you don’t want your idea in an other persons perspective. Chances are no one sees it the way you do.


Get a Blog //

Things have really changed since the early days of street wear. You know have the tools to make your brand as big as you possibly want. Blogging is a tool that works in your favor, and it has endless opportunity. This is a way to reach people you wouldn’t normally be able to reach. Tumblr is a great tool that is completely free of cost and can really take your lifestyle to the next level. This is a must have for street wear brands, its a platform to share your brands passions with the world. The amount of traffic it can drive is simply up to you. By posting content related to your brand and following people who have the same interests as your brand this can only affect you positively. You never know your followers can easily become your biggest fans, share your media, and now their followers can see what you have to offer. I can’t stress how important these free tools are and how simple as well.

Get a Camera //

Everyone has an iPhone these days and although it can probably be called one of the best phones on the market at the end of the day its just that, a phone. If you are really serious about taking your brand to levels you’ve only dreamed of this is a must. This purchase can take you from beginner and make it look like you have been doing this for years. The quality of picture is something you must have if you plan on using photos on your brand site. Also doesn’t hurt your social media if your pictures are high quality. I would always recommend to stay in your price range on this one and as your brand grows so should your quality in all aspects. One affordable recommendation would be a canon digital rebel T4i very possible you can find this under $600.


Products // What kind?

As a start up you always want to keep your cost low. If your a start up brand its always a good bet to start off small. You don’t need to have every product know to street wear you want quality not quantity. If your speared yourself to thin your not making the best possible product. Last thing you want is for a customer to get your gear and be disappoint. You don’t know how many customers you could of just lost due to that one person. Pick what your good at and what seems to be working and stick to that while you grow your brand.


Manufacturing //

This step can easily be a a stumble for most designers. Finding someone who can manufacture your brand within a timely manner, at a low cost, and have great quality can seem like only a dream. In reality all it takes is foot work and time. Unless you already have someone who fits all these standards your just like i was looking for what seems impossible. This step takes patients and the ability to keep a positive attitude. Manufacturers can be some real difficult people to deal with but as long as you learn from your mistakes you’ll find one sooner than later. For those in the LA area its always good to start downtown. I have a different shop for different items sometimes one place might not have great quality on hats as it does on tees.


Sales //

Foot work is also key for this topic. Your product isn’t going to sell if there is no accesses to it. Social media is a great drive for your sales being able to share your product on a large scale at no cost sounds like a win win. There are tons of boutiques who are just waiting for the next big thing to take a spot in their store. Something to drive more traffic can benefit them as much as it can benefit you. Having an exclusive site where you can house all your items in an easy way to pick up sales. You can promote your own site on social media and offer free gear for social media contest. This tool is one of the best to drive traffic your way. Lastly trade shows are KEY just think about it tons of people looking for what you offer in the same place. Most times these people have no clue who you are and if they feel your brand you just gained a potential true follower.


Promotion //

Costly promotion is a thing of the past you can now blow your brand up without spending a fortune. I can not stress enough how important social media is this is a must have. Who doesn’t want free promo on a site that millions have accesses to its just to easy. Use social media as much as possible and post daily. Some key sites are Instagram, Twitter, Tumblr, Pintrest, and possibly facebook. Use the free tools that are placed in front of you.


Growth //

If street wear is a real passion to you growth is something you should expect. As your brand grows your quality has to follow. You can’t grow as a brand if your not constantly making your products better. Everything from your designs to the feel of your clothing. Growth comes with the lifestyle so always make sure your prepared for growth. Thinking out of the box is key for your growth. Something as simple as printed socks can make your brand a staple in street wear. Plant life socks really put Huf on the map who knew socks could make you a street wear icon. You never know what idea is gonna elevate your brand to new grounds .

Starting a street-wear brand

Brief

Create a publication about starting a street-wear brand

Promote the publication

Reason to do so - Starting my own

http://7daystheory.com/start-street-wear-brand/

Black Moniker -Abyss collection, AW15.

Task 1 - Edit logo

- Make the exciting logo higher quality.
- Create the logo in both Black & white.

Old - (Not created by me)

New

Subject matter

A live brief has been chosen for my Extended Practice, as it is current and close to the type of work that I wish to pursue.  The brief is for The Black Moniker Clothing Company, Autumn/Winter Collection Release, 2015. This should help to demonstrate that I have the ability to work at industry level and it is something that I can present within my portfolio and CV when applying for work. I already have experience of designing graphics for this company, and this particular brief will build on this, by providing the opportunity for me to lead the brief.

Practical development (media, productions, skills)

Work for this project includes branding, photography, editorial, video editing and web design.

Branding will be required for logo development; direction will be needed for both indoor and outdoor photo-shoots; editorial skills will be used for product shots, the creation of brochures and look books; for video editing, the ability to work with a video team to help with editing and to supply graphics will be essential; finally, web design will require skills such as the coding of a 5 plus page brochure website, hosted and up-dated by myself.

Contextual references

The target market for my graphic design work will be a young audience who are attracted to streetwear clothing.

Approaches to documentation

Brief progress will be documented regularly through blogging, finalising with design boards.

Reflection and evaluation

Opinions could be gathered from the clothing company who set the brief.  When the clothing is released, social media will help to provide an understanding of the opinions of the target audience. I will also write my own evaluation when the project has been finalised

Time scale

From starting the brief, all photoshoots, web design and promotional work has to completed within a two week period. Edits and promotional updates however, could be worked on further throughout the whole Autumn/Winter Season.

Live Brief - 

Black Moniker -Abyss collection, AW15.

Edit logo
- Make the exciting logo higher quality.
- Create the logo in both Black & white.

Direct & photograph indoor photo shoot.
- Make very indoor photo have a fully white (#FFF) background.
- Edit the product shots, front, back and side, so they are all aligned.
- Design & create a brochure for shops to view products / pricing.
- Design a digital look book for the website.

Direct & photograph outdoor photo shoot.
- 3 photo locations - High ledge, cliff face, woods.
- Edit the shots, so all photos give the same 'feel'.
- Design a digital look book for the website.

Help with video team.
- Give opinions and assist with video team.
- Help with video editing.
- Supply graphics.
- Give critical feedback.

Fully code the Black Moniker website.
- Code a 5+ page brochure website.
 - Homepage needs to be video.
- Shop and social media links need to be clear.
- All edited look books need to be added.

Host the Black Moniker website.
- Buy the domain name.
- Host and update the website when needed.