Subject
matter
To progress from the branding that was
produced in the OUGD601 Module, the Summer/Spring 2016 Collection will be
designed, produced and advertised for the company FOURE.
Practical
development (media, productions, skills)
This will involve fashion design,
photography, editorial, advertising and promotion. Fashion design is required
for the ideas behind the product.
Photography will be used for product shots. Editorial work will be used to create
look-books and brochures. Advertising
and promotion will be necessary to create sales for the products. I will also
improve on some work produced in the OUGD601 Module, as the branding has to
reflect the luxury product more closely. Web design will be required when
up-dating the site with new material, created in this brief.
Contextual
references
The main body of research was
carried out in the OUGD601 Module and the
target market for my graphic design work will be a young audience who are
attracted to streetwear clothing.
Approaches
to documentation
Progress on the brief will be documented
regularly through blogging and finalising with design boards.
Reflection
and evaluation
When the clothing is released, social media
will help to provide an understanding of the opinions of the target audience. I
will also write my own evaluation when the project has been finalised
Timescale
The timescale for this brief will
be determined by the progress of the manufacturing of the products. Therefore,
this brief could run through the whole of the OUGD601 Module.
