OUGD603 - 3 - Self Brief - Starting a street-wear brand - Book topics

Summary

Definition


Market profile

Market Size


Market Share


Market Forecast


Market Structure


Market Drivers

Trend Analysis


Opportunities


Threats 


Entry Barriers


Key Success Factors


Competitors

Customer profile

Segmentation


Demographics


Customer Expectations


Service & Delivery


Brand Loyalty


Retail Distribution

US Retail Updates


Retail Channels


Advertising and Media

Social Media


Celebrity Power


Product Placement


Friday 13 November 2015 by James Smith
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